Imagine pouring yourself into a product—in this case, delicious and nourishing protein powders. You’ve worked hard to gather supplies, hone the formulas, and build a unique online business.
However, there is an issue: customers aren’t completing their purchases. Who is the offender? The checkout procedure is awkward and bothersome.
In today’s competitive online buying environment, a smooth checkout experience is required. According to one survey, 87% of online buyers abandon their carts, typically because the checkout process is too complex. For firms, this translates to lost income and wasted opportunities.
For a bootstrapped direct-to-consumer protein company, this was the situation. A Digital Marketing Company in Delhi NCR known for its data-driven approach, BrandLoom, was brought in to help. They knew that a multi-pronged strategy was needed to address their challenges.
From Friction to Flow: Streamlining the Checkout Journey
The BrandLoom team began by studying the competitors and the brand’s product portfolio. After identifying the protein powders’ primary USPs, They developed a focused online advertising plan that included Google Shopping, Search & Display Networks, and Facebook/Instagram.
However, website optimization became an essential first step before beginning marketing campaigns.
They thoroughly adjusted the website’s performance to provide a smooth viewing experience. The following step was creating compelling content that resonated with the intended audience. This material educated potential buyers and boosted the website’s organic search position through careful keyword placement.
The Secret Weapon: A Frictionless Checkout Flow
BrandLoom discovered a hidden gem: a sluggish checkout procedure that stifles sales. Streamlining became a primary concern.
They reduced the number of steps necessary to complete a transaction by introducing tools like guest checkout and one-click payment interfaces.
Transparency became another key ingredient. They ensured clear communication throughout the checkout process.
Customers were informed about shipping costs, estimated delivery times, and applicable taxes upfront. This transparency fostered trust and encouraged them to complete their purchases.
The Results: A Symphony of Success
BrandLoom’s multi-pronged strategy produced outstanding results. The customized ad campaigns, content-rich website, and seamless checkout flow produced an outstanding 18x return on ad spend (ROAS).
This resulted in a stunning Rs 145 cost per sale and an impressive 5.78% conversion rate. But genuine success goes beyond the metrics. They increased the whey protein brand’s average order value (AOV) by reducing checkout barriers. The brand’s income significantly increased as customers added more goods, thanks to the smooth direction they received throughout the purchasing process.
The BrandLoom Advantage: Beyond the Obvious
BrandLoom, a Digital Marketing Agency in Delhi NCR, goes beyond the traditional digital marketing agency approach. They stress a thorough grasp of their client’s specific concerns.
Their skilled team effortlessly integrates UI/UX design knowledge, SEO mastery, and mobile optimization to provide bespoke solutions. In the instance of the D2C protein brand, they focused on checkout flow optimization, which was the missing jigsaw piece that propelled their online success.
Conclusion
The D2C protein brand success story from BrandLoom is a powerful illustration of the effectiveness of planned digital marketing. Strategic content marketing, website optimization, targeted advertising, and a seamless checkout process they enabled the brand to flourish in the cutthroat online economy.
Get in touch with BrandLoom right now, and their team of professionals will create a unique digital marketing plan that will have your clients gushing about your company.
