Today, companies depend significantly on the Internet to connect with clients, grow trust, and make sales. While we have been ready and have studied so much about B2C (business to consumer), it’s B2B that’s creating bigger waves when talking about attracting clients organically with SEO. In fact, 68% of all online searches begin with search engines, and a significant amount comes from businesses looking to serve other businesses.

Here, engaging with a B2B SEO agency can increase your online presence significantly, flood the business with leads, and grow your business fluidly. In this article, we’ll take a closer look at what exactly a B2B SEO agency can do for your company’s growth online.

B2B VS B2C – A Marketing Perspective

Before diving into how a B2B SEO agency can assist you, it’s essential to understand the difference between B2B and B2C business models. While B2B marketing stands for business business where selling is done either directly or indirectly to other businesses, B2C involves sales to the end-user or direct consumers.

The peculiarity of inbound B2B marketing is that these companies provide or sell their products or services at a higher price, meaning that though they may have fewer customers, each customer is a potential or actual high-value customer with whom the company can have a long-term business relationship. 60% of B2B organisations make use of SEO and SEO marketing.

It’s important to understand that while in B2C marketing, one of the primary goals of SEO is to get a large number of visitors, B2B SEO is about getting higher-quality leads to your door. B2B organisations’ organic growth is all about ranking for keywords that are closely related to their desired sectors, which makes SEO one of the biggest factors in taking B2B businesses online.

How Does B2B SEO Differ From B2C SEO?

While both B2B and B2C SEO focus on improving search engine rankings and driving traffic, there are several key differences between the two approaches. Understanding these distinctions can help you tailor your SEO strategy for your business.

1.    Target Audience

B2B SEO focuses on the organisation’s audiences such as managers and professionals in companies while B2C SEO focuses on the individual buyer. B2B SEO objectives revolve around identifying the issues faced by companies, solving them and providing suggestions. B2C SEO, on the other hand, has the goal of targeting more general consumer concerns and primal instincts.

2.    Search Intent

In contrast to a B2C search, a search intent in B2B mainly consists of seeking solutions or specific services/products that can solve business issues. These are more of an informational and transactional type of search. In B2C, therefore, the search intent is often narrower or more specific to the customer’s needs or wants.

3.    Keyword Strategy

B2B keywords, on the other hand, tend to be more niche, longer, and circumscribed to industry terms. For instance, an enterprise B2B company might want to rank for phrases such as ‘enterprise cloud solutions for retail’ or ‘supply chain management software for manufacturing’. B2C keywords, on the other hand, are quite broad and often aimed at middle-of-the-road low-risk-search terms such as ‘best smartphone’ or ‘cheap running shoes.

4.    Content Creation

B2B SEO content has a different type of content that is considered, it is more informative, technical and based on cases. They include Whitepapers, eBooks, and blog posts that consider industry issues and challenges or that provide information on how to solve certain types of business problems. Lifestyle-centric content is more common in B2C, where content creation focuses on the aspects of the product.

5 Ways a B2B SEO Agency Can Help Scale Your Online Business

Now that we understand the nuances of B2B SEO, let’s explore how a specialised B2B SEO agency can help take your online business to the next step.

1.    Organic Lead Generation Via Website

SEO is not just about having a link to your website pop up when someone searches for a product in your business category; no. It’s about ranking on top of the SERP rankings, attracting visitors to the website, and turning them into customers. How do you do it? Well, that is a technical process that includes optimising landing pages, improving site navigation, and ensuring a clear call-to-action (CTA), among other aspects. In short, it is something a well-planned SEO strategy can encompass.

Hiring a B2B SEO agency to assist you in determining keywords that will suit your niche market is possible. Professional, more expansive, and targeted at placing your website on the tops within the spheres that involve decision makers in your industry, B2B SEO is a focus on keyword phrases that are very specific and niche-oriented.

2.    Targeting Highly Specific Keywords

Hiring a B2B SEO agency to assist you in determining keywords that will suit your niche market is possible. Professional, more expansive, and targeted at placing your website on the top within the spheres that involve decision-makers in your industry, B2B SEO is a focus on keyword phrases that are very specific and niche-oriented.

3.    Creating Valuable and Informative Content

Content marketing will always play a significant role in B2B SEO needs that are out there. A B2B SEO agency knows the need to develop quality and relevant content to solve your target market’s challenges. This could include blogs, articles, case and current issue and concept analysis, white papers or even webinars. Not only does educational content aid in improving your search ranking but also builds credibility in your niche.

4.    Improving Website Authority Through Link Building

Link building is an important factor in SEO and more so for B2B companies Link building Being an aspect of the SEO is an important factor in determining the fate of the B2B firms. It helps to rank higher on the search engines while also setting the organisation or the business as an authority on the content being published.

5.    Driving Targeted Traffic and Reducing Customer Acquisition Costs

B2B SEO targets a specific type of traffic that makes such traffic more likely to turn into clientele. B2B usually has higher customer lifetime value, therefore it’s necessary to identify and target the right audience.

Conclusion

If you have an online business, paying tons of money in paid marketing can only scale it so far. At some point, you will need to focus on organic growth. Here is where a specialised B2B SEO agency comes into play. It understands the intricacies of the B2B market and tailors its strategies to ensure your business reaches the right audience and grows in the right direction.

Working with an experienced agency can transform your SEO efforts, driving organic growth while saving time and resources. If you want to take your B2B business to the next level, partnering with experts like Opositive can help you scale organically with a team of dedicated professionals focused on your success.