As a local business owner, there are many more ways to boost your business’s success through the findings and understanding of how to be found online—a long way to go through keyword research.
People will do a keyword search on a search engine when searching for services such as yours. How do you identify the right keywords that differentiate your business?
In this article, we take it from there and reveal some of the best ways to attract people to your business.
Why Keyword Research is Crucial for Local SEO?
One of the most important things about local SEO is targeting the right keyword, whether local or not. You want to appear in search results from people around you. Say you’re a bakery in Cebu. Being the ranking as “best bakery” is not good enough for you. You would instead rank for “best bakery in Cebu.” That localized keyword targeting gives you the customers you want the most.
Specifically, SEO Services in the Philippines can provide you with expert knowledge and experience to create a more effective keyword strategy. They will be of great help if you want to optimize your website and local SEO strategy so you can run your business while they do the technical work.
Best Practices for Local SEO Keyword Research
Here are some best practices to get you the maximum out of your keyword research:
Focus on Local Intents
These are keywords involving your city or area. For instance, if you are providing plumbing services in Manila, keywords would be “plumbing services Manila” or “emergency plumber in Manila,” which would sound great compared to the use of general terms.
Use Long-Tail Keywords
These are more specific than normal phrases. The search volume may be lower, but the conversion rate can be higher. For example, “Affordable plumber in Manila for leaks” is more targeted and has the tendency to attract ready-to-buy customers.
Identify Search Intent
What’s the intent behind someone’s search for that keyword? Are they looking to learn something, ready to buy, or perhaps something in between? Match your keywords with this intent to ensure you target the right audience.
Inspect Competitor Keywords
Research which keywords are being outranked by competitors. It allows you to find opportunities and understand gaps within your strategy.
Top Keyword Research Tools for Local SEO
The tools listed below can make your keyword research smoother.
- Google Keyword Planner: This free and always reliable tool from Google provides search volume data and keyword suggestions. You can filter it by location to zero in on keywords specific to a specific area of interest.
- SEMrush: It also provides detailed keyword analysis, competitor research, and tracking for local keywords. This is pretty useful for business agencies which are interested to get a better edge in local search engine optimization.
- Ahrefs: This is a very powerful tool for advanced users; it helps one find keywords, analyze competition, track local search performance, but more importantly, gives insight into which keywords are easier to rank in your locality.
- Ubersuggest: For the small business, it’s a cheap tool. Ubersuggest can give you keyword ideas and also help you find search volume and competition data, which helps improve your local SEO.
Wrapping Up
Keyword research is the heart of local SEO. Proper usage of tools and best practices enable you to develop keywords that attract customers from your area. That gives you a little one-up on the rest of the competition. Hail it yourself or pay someone to do it; keyword research can help augment your chances of increasing your online presence and making it all the way to succeeding in the local market.
